And so the trending continues…

Out of all the travelling I’ve done, one of the most notable things I’ve
seen has been the excessive amount of airplane or ‘flying pictures’
people post on the internet of the beautiful views from above. That
being said, you’d wonder why some airlines haven’t been quicker to put
their logos on the wing of the plane somewhere, as seen below in the
Qantas and Delta shots:

        Qantas

Virgin Mobile Australia – ‘Making Mobile Better’ Ad

Although yet to go live (it’s part of a three month campaign that begins this week), Virgin Australia will be launching a new national campaign targeting ‘anti-social’ mobile phone behaviour. Fronted by American actress Jane Lynch (of Glee fame), the first campaign ad shows Lynch poking fun at the activities that many people are guilty of using their phone for; including taking ‘selfies’, texting

Storytelling - The New Way Forward

Within both the content being studied in our classes and my own extra-curricular reading, I keep coming across the idea of ‘storytelling’, and I really wanted to discuss how powerful this method of communication could be for a brand, if harnessed correctly.

The first instance of storytelling that I came across was in reading an article published by The Business of Fashion on the success of