City of Melbourne – Re-branding for the Future

Having recently just visited Melbourne with Christine, I couldn’t help but notice the prominence of the city’s own branding. Whether it was on event tickets, billboards or magazines, Melbourne had been given a very clear identity, and one that perhaps is a lot more memorable than some of Australia’s other capital cities. 

Re-branded by Landor Associates in 2009, the brief for this project

Master of Marketing Students visit Landor Associates

A few weeks ago, several students from the Master of Marketing course, including myself, were given the opportunity to visit Landor Associates’ Sydney Office, and hear about their unique approach to branding. Putting aside the breath-taking view from their office (as seen above), it was a truly insightful experience, and a great opportunity to ask industry specific questions and gain both an