Balloons and Internet for all, coming at you from Oceania

Google is set to launch one of its biggest and craziest (in a good way!) innovations yet - Project Loon. This initiative was started from right here in our own back yard as well! The project's purpose is to create widespread and low cost internet access for all areas of the globe in order to further increase the spread of knowledge and the speed with which the diffusion of information occurs. The

Tips for International Students

I clearly remember my first day of the Master of Marketing program at The University of Sydney Business School last year. I could not sleep during the nights leading up to it. I was nervous, but also very enthusiastic. I had so many questions. Besides general study concerns, there was one question that worried me the most – as an international student, what skills would I have to gain and

Are you ready to pay extra to protect your personal data?

European Union is already taking action to protect the personal data of their citizens. A proposed new data collection reform directly refers to the way companies are able to collect and use consumers’ personal information. With these protection rules to be elected by June this year, this new policy has become a highly controversial topic.





EU officials believe that it could protect the

Facial Recognition Technology and its use in Marketing

How would you like to walk into a store and be advertised products that are best suited for your age, gender and demographics? How could a store possibly manage to tailor marketing campaigns on an individual basis?



The answer is through facial recognition. If you are unfamiliar with facial recognition, it is technology that scans your face, determining your age, gender and possibly even