“Branding You” Event at the New Business School in the CBD

Last week, a showcase reception was held in the new Business School CBD Campus. Being a student of the Masters of Marketing, we are often privy to events such as these that provide invaluable networking opportunities, as well as a chance to broaden our knowledge and insight.



I’ve got to be honest, the canapés and beverages always draw me in, but I always leave with more than just a

Are you ready to pay extra to protect your personal data?

European Union is already taking action to protect the personal data of their citizens. A proposed new data collection reform directly refers to the way companies are able to collect and use consumers’ personal information. With these protection rules to be elected by June this year, this new policy has become a highly controversial topic.





EU officials believe that it could protect the

Protecting individual privacy in the big data era

With the explosion of e-commerce and social media, online privacy has become a hot topic in today’s media and legislative agenda. As technology, consumer attitudes and legal requirements change, many questions are raised.



What’s the right balance between better online services and protection of privacy? Are people aware of how personal information they are giving away? How much private