Showing posts with label user experience. Show all posts
Showing posts with label user experience. Show all posts

Wednesday, April 23, 2014

Customer experience vs. user experience

One of the marketer's role in an organisation is to understand the needs of its customers and develop a satisfying relationship with them. Today, many organisations dedicate specific marketing staff members solely to digital marketing and to considering how to improve 'customer experience' within digital channels.

When I came to know that the marketing community is all abuzz with the 'customer