From Planes to Trains: Famous Aussie Safety Campaign

How many dumb ways to die are there? So many! Which is exactly what Metro Trains Melbourne (MTM) wants their city-goers and train passengers to keep in mind. Preceding Air New Zealand’s more recent take on updating safety announcements, a Victoria state transportation company decided they needed a viral campaign to help lessen train, platform, crossing and station incidences along their busy rail

Air New Zealand rebrands safety

Air New Zealand is one of those special companies. I know I have a
biased view, as I would definitely classify myself as a loyal customer.
But the fact of the matter is that their new safety videos are creating
quite a stir; a good stir.



 

What began as a way to separate themselves from the competition (and gain the short attention span of  their customers) has now become a tactic that