Going to places where brands have never been, with GoPro

There are a lot of murmurs about Gopro on the Internet at the moment, with many news websites speculating about their plans to take the IPO plunge. However, Gopro seems to regularly generate a lot of attention, as new videos are constantly circulating which showcase not only beautiful scenery and extreme sports, but also the capabilities of the tough little camera.

The word Gopro brings to

You are where you advertise

Lots of eyes seeing your ad is not necessarily a good thing. This was a lesson learnt by big names Telstra and Qantas when their banners appeared  on the Mongol’s website. The international motorcycle club has been making their mark on Australia, and spikes in visitors to their website has seen them top advertiser’s lists.





Advertise on a website with lots of traffic, right? Not always.

The Awards Season is here – watch out for the celebrities and brands on your screen

The awards season has kicked off in Hollywood and you will find brands disputing attention nearly as much as the celebrities. Look closer into the cars, gowns, jewellery and champagne - brand endorsements are everywhere. This kind of implicit marketing also flourishes within the films and TV shows via product placements. Even video games have brands featured in them, like the Obama campaign we