The little things

It’s always important when travelling to remember the phrase, “It’s not wrong, it’s just different.” However, with some of life’s little efficiencies that follow, there’s not a thought of it being wrong, and you may wonder why you haven’t seen it before. Having been travelling in Southeast Asia for almost a month now, and conducting various research, I have come across some marketing miracles

The Global Takeover – Airbnb

If you haven’t heard of Airbnb, the bad news is that you’ve probably been living in a cave for the last couple of years. The good news is that now, thanks to this company, you may actually find someone who is interested in renting your cave.


Over the last couple of years, we have seen a massive shift in the way that the hotel industry does business. From the birth of review sites like Trip

Extending your reach through employees

I’m fascinated by the idea of ‘Employee Activism,’ and it has been a talking point in the business media in recent times.  I read about an interesting study by the PR and Marketing Communications agency Weber Shandwick. They surveyed 2,300 employees over 15 global markets, finding that 1 in 5 workers are ‘employee activists’; people who will publicly defend and advocate for their employer. They