Rebranding can sometimes work magic for your business

You probably noticed the aggressive media campaign for the newly rebranded radio station, KIIS FM from 106.5 MIX FM, back in the December – January period. Promotional material ranging from posters slapped on bus stops, YouTube videos, TV advertising and media announcements of Kyle and Jackie-O’s poaching from 2DAY FM built up sufficient hype for the newly rebranded station’s launch on the 20 of