Six questions: Peter Drinkwater

This week, we bring you Peter Drinkwater from House of Brand Research. He gave us such an interesting talk on Innovations in Insights. In particular, I was engaged with the ideas he presented surrounding brands and links with culture. Although often overlooked, brands have a place in culture, and many times performance of a brand can be related to how well it fits into a culture. We asked Peter

Samsung Galaxy S3? Apple iPhone 5? Sony Xperia Z? Or Nothing

It is time for a new smart phone. My iPhone 3 has been losing one function at a time due to wear and tear. Last week I realised that I could no longer turn off the phone, two nights ago the volume control stopped working. I thought that buying a new phone would be a fun and easy activity.



A visit to the local Westfield to check out smart phones left me overwhelmed. With 40 phones to choose