Watch what you say…

Cat got your tongue? No, no, no….that’s not quite right. CAUGHT RED HANDED: KLM Royal Dutch Airlines trying to make a sassy tweet that has since caused some serious backlash in one of the countries they service daily. Being the oldest airline in the world, still operating under its original name, having obtained that name from the Dutch Royal Air force, you think they would have known better….

Louis Vuitton’s lesson in sensitivity

In advertising, especially in fashion advertising, it is all about
shaping the boundaries of creativity. It is all about trying to make your
customers to say WOW.  In doing so, marketers
and advertisers sometimes forget that there are specific sensitive areas, like the
deep seeded feelings of a nation, that could turn any creative idea into a
mess. In such instances, nobody can predict how

Google’s Deepak Ramanathan tells us what kind of people Google like to hire

 


I’ve mentioned this on many occasions, but one of the benefits I enjoy the most from being a student at the University of Sydney Business School is all the opportunities for interaction with industry gurus. I can honestly say that most of us a probably pretty ga-ga for Google. So I, along with many other students from the Masters of Marketing and the MBA cohort, jumped at the chance for a Q&

Six questions: Peter Drinkwater

This week, we bring you Peter Drinkwater from House of Brand Research. He gave us such an interesting talk on Innovations in Insights. In particular, I was engaged with the ideas he presented surrounding brands and links with culture. Although often overlooked, brands have a place in culture, and many times performance of a brand can be related to how well it fits into a culture. We asked Peter

A “cool solution” to a “hot issue”

 


Tea and coffee seem to be fine to drink hot or cold, but when I ask you to think about drinking a soft drink, you’ll probably think of a refrigerated drink with cold sweat beads running down the sides of a can or bottle. When taking your first sip, the icy cold fizzy liquid startles your taste buds and tickles your throat.



But have you ever drunk a warm or even hot soft drink? Just the