Wednesday, December 4, 2013

Louis Vuitton’s lesson in sensitivity


In advertising, especially in fashion advertising, it is all about
shaping the boundaries of creativity. It is all about trying to make your
customers to say WOW.  In doing so, marketers
and advertisers sometimes forget that there are specific sensitive areas, like the
deep seeded feelings of a nation, that could turn any creative idea into a
mess. In such instances, nobody can predict how

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