The Key to Luxury Brand Revival - Is Evolution the Solution?

When it comes to luxury fashion brands I have this overwhelming need to be in the know; whether it’s following changes in their corporate line-up, or obsessively waiting for new campaign images to be released – it’s been somewhat of an obsession of mine to consume this information and catalogue it for later use. So when I recently read about some of the challenges that the Italian luxury brand,

Louis Vuitton’s lesson in sensitivity

In advertising, especially in fashion advertising, it is all about
shaping the boundaries of creativity. It is all about trying to make your
customers to say WOW.  In doing so, marketers
and advertisers sometimes forget that there are specific sensitive areas, like the
deep seeded feelings of a nation, that could turn any creative idea into a
mess. In such instances, nobody can predict how