A New Realm in Digital Advertising – VidCon 2014

Young content creators at the YouTube convention VidCon  (Source: Los Angeles Times)


As someone who has created popular content on YouTube in the past, I am always keeping tabs on the changes in the landscape of this online community. Over the past few years, one of the notable differences that I’ve observed (as both a creator, and viewer) is the number of blue chip brands (Coke, Veet, Revlon