Juicy Couture: Product placement meets shopping on YouTube

Sunbathing by the pool in a tiny bikini, supermodel Candice Swanepoel daydreams of fabulous parties where even the cats wear jewelry… your typical fashion video, except you can buy the Juicy Couture items without leaving the page!

YouTube has started testing a new feature that embeds external links into its videos allowing viewers to shop for products while watching the media. While many

Adidas interactive window shopping

High street stores suffering with the rise of e-commerce are frantically looking for ways to win back some of the market share lost to the digital space. Adidas interactive digital window concept, recently launched in Germany, has redefined window shopping by offering its customers an immersive and customised experience.

Adidas has placed a large touchscreen in its NEO label storefront,