Thursday, April 3, 2014

Is QANTAS using internal marketing to strengthen its brand in the tough aviation market?

Having recently had the pleasure (and I don't use this term lightly) of travelling to Singapore and returning from Hong Kong with Qantas, I am pleased to say I was both shocked and delighted by my experience.




I checked in feeling sorry for their employees, 5000 of which are to be sacked; none of them knowing who would lose their job, or when. But they did know that they were going to go,

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