Showing posts with label tool. Show all posts
Showing posts with label tool. Show all posts
Monday, April 8, 2013
Tic Tac Knocks Out a French Town
At one time in our lives we’ve all had to share confined quarters with someone who has bad breath. The worst part is that the only person who doesn’t suffer the consequences of the noxious odors is the person who has bad breath, as they often are unaware of their effects on their neighbors. Breathing by your mouth, usually relieves you of the effects for a while, but if you have to spend 8
Labels:
ad,
advertising,
bad breath,
brand,
flash mob,
french,
funny,
humor,
humour,
key message,
marketing,
sterotype,
tic tac,
tool
Monday, December 3, 2012
Beware the Generic SWOT
SWOT analysis would have to be among the most over and misused models around. I am particularly reminded of this fact around this time of the year when marking undergraduate assignments, where quite a number of them incorporate rather inappropriate SWOTs.
However, the misuse of SWOT analysis isn’t just confined to undergraduates. Most of the organizations that I worked for have also managed to
Labels:
analysis,
brand,
development,
innovative,
marketing,
model,
opportunities,
strategy,
strength,
SWOT,
threats,
tool,
weakness
Wednesday, November 21, 2012
Do you really know where your food comes from?
Country of Origin Labeling (i.e. Made in Australia) can be an important marketing tool as many people are willing to pay a premium for Australian products in order to support local jobs. However, did you know that food containing imported ingredients can legally be labeled as ‘Made in Australia’?
Under the current rules, mixed diced vegetables, battered fish fillets and cured meat may all
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