The Long Hard Road of Social Media

There has been plenty of hype surrounding the potential of social media as a low-cost, high-impact promotional tool for business.



Much of the social media hype has been fuelled by the various success stories, in particular the YouTube sensations that have generated millions of views from relatively low-cost production videos. A few of the classic examples in recent years include Blendtec, Old

The Harlem Shake, Gangam Style, The Man Your Man could smell like, Evolution of Dance… What made these videos go viral?

When chatting over the phone with my parents last week we got on to the topic of viral videos, and in particular the latest viral video, The Harlem Shake. My parents were quite concerned that I was watching viral videos because they honestly thought that doing so might leave me with a virus on my computer.



The following 30 minutes of our conversation was spent explaining to my parents (