Virgin Mobile’s Content Marketing is LOL on Buzzfeed

It’s no secret that the webpage you just stumbled upon, littered with funny cats and embarrassing photos, is a really a sponsored advertisement. If you don’t notice the back slash hidden in the URL (in this case /virginmobilelive) you’ll probably notice that instead of some staff writer, trawling the Internet for pictures of dogs eating birthday cake, it’s the avatar belonging to a leading

Content Marketing (or, as many marketers would call it, Brand Storytelling)

A vital component of building brand communities, which was the topic of one of our recent blogs, is producing content that is relevant to the target audience. Content marketing is also known by many other names such as brand journalism, branded content, branded media, corporate media and corporate publishing. But what exactly is it?

Content marketing is essentially a technique that involves