Showing posts with label behavioural economics experiment. Show all posts
Showing posts with label behavioural economics experiment. Show all posts
Monday, January 14, 2013
Reinventing the Walt Disney experience with RFID
Imagine if visitors of the Walt Disney parks could make all purchases with the swipe of a wristband - souvenirs, hot-dogs, meetings with the characters and bookings to see the parades would all be hassle free. On top of that, what if they received alerts on their smartphones when it was time to go to the Pirates of the Caribbean attraction without having to wait in the queue?
It may sound
Labels:
behavioural economics experiment,
consumer behaviour,
Disney,
Disneyland,
key,
Magic bands,
marketing,
MyMagic+,
NextGen techonology,
Radio-frequency identification,
RFID,
Walt,
wristband
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