From Wonder to Wanderlust: How BA’s ‘Magic of Flying’ Took Off

‘Magic of Flying’ was a brilliant campaign created to remind travellers of the many destinations available through British Airways. Could BA leverage new technology and the outdoor surroundings to convey this message?

BA’s agency, OgilvyOne, came up with two digital billboards in London. Every time a BA plane flew over one of the billboards, the LED screen showed a child looking to the sky and